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Automotive Market Research

MMRSS Automotive Research provides industry analysis, forecasts, data, and consulting services for:

• Automotive Vehicle Manufacturers
• Automotive Suppliers
• Automotive Retail
• Commercial, Off-Road & Construction Equipment
• Agricultural & Farm Equipment Agricultural & Farm Equipment
• Recreational Vehicles (RV)
• Financial organizations
• Transportation companies
• Government departments

Proprietary vehicle clinic research includes :

• Indepth Pre and post launch
• Static only
• Static and dynamic
• Ride and drives

Focus group research includes:

• Male and female moderators
• Regular length sessions and mini-sessions
• Product workshops

Dealership Development and Design Surveys :
• Building and Community Development
• Employee Surveys

Car Clinic Tests :
A consolidated management of all our applications:

• Design and positioning tests
• Drive tests
• Fly in Targets from foreign Countries
• Fly-out

Respecting the targets requested, logistic organization, data processing in real-time and a thorough analysis of the results obtained, establishing the steps which guarantee the best results in the short period of time necessary to realize a Clinic.

We help Clients make the strategic decisions that sharpen their competitive edge in this complex, fast-changing industry by providing them with the information and tools to quickly and easily:

• Evaluate a market's potential, risk, and opportunity
• Quantify market-segmentation shifts
• Analyze your competitors' product, market, and manufacturing strategies
• Check the accuracy of your internal and customer forecasts
• Assess technology-related risks and opportunities


 
 
             
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